/*! tailwindcss v4.2.1 | MIT License | https://tailwindcss.com */
@layer theme{:root,:host{--font-sans:ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";--font-mono:ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace;--spacing:.25rem;--default-font-family:var(--font-sans);--default-mono-font-family:var(--font-mono)}}@layer base{*,:after,:before{box-sizing:border-box;border:0 solid;margin:0;padding:0}::backdrop{box-sizing:border-box;border:0 solid;margin:0;padding:0}::file-selector-button{box-sizing:border-box;border:0 solid;margin:0;padding:0}html,:host{-webkit-text-size-adjust:100%;tab-size:4;line-height:1.5;font-family:var(--default-font-family,ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji");font-feature-settings:var(--default-font-feature-settings,normal);font-variation-settings:var(--default-font-variation-settings,normal);-webkit-tap-highlight-color:transparent}hr{height:0;color:inherit;border-top-width:1px}abbr:where([title]){-webkit-text-decoration:underline dotted;text-decoration:underline dotted}h1,h2,h3,h4,h5,h6{font-size:inherit;font-weight:inherit}a{color:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;text-decoration:inherit}b,strong{font-weight:bolder}code,kbd,samp,pre{font-family:var(--default-mono-font-family,ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace);font-feature-settings:var(--default-mono-font-feature-settings,normal);font-variation-settings:var(--default-mono-font-variation-settings,normal);font-size:1em}small{font-size:80%}sub,sup{vertical-align:baseline;font-size:75%;line-height:0;position:relative}sub{bottom:-.25em}sup{top:-.5em}table{text-indent:0;border-color:inherit;border-collapse:collapse}:-moz-focusring{outline:auto}progress{vertical-align:baseline}summary{display:list-item}ol,ul,menu{list-style:none}img,svg,video,canvas,audio,iframe,embed,object{vertical-align:middle;display:block}img,video{max-width:100%;height:auto}button,input,select,optgroup,textarea{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}::file-selector-button{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}:where(select:is([multiple],[size])) optgroup{font-weight:bolder}:where(select:is([multiple],[size])) optgroup option{padding-inline-start:20px}::file-selector-button{margin-inline-end:4px}::placeholder{opacity:1}@supports (not ((-webkit-appearance:-apple-pay-button))) or (contain-intrinsic-size:1px){::placeholder{color:currentColor}@supports (color:color-mix(in lab, red, red)){::placeholder{color:color-mix(in oklab, currentcolor 50%, transparent)}}}textarea{resize:vertical}::-webkit-search-decoration{-webkit-appearance:none}::-webkit-date-and-time-value{min-height:1lh;text-align:inherit}::-webkit-datetime-edit{display:inline-flex}::-webkit-datetime-edit-fields-wrapper{padding:0}::-webkit-datetime-edit{padding-block:0}::-webkit-datetime-edit-year-field{padding-block:0}::-webkit-datetime-edit-month-field{padding-block:0}::-webkit-datetime-edit-day-field{padding-block:0}::-webkit-datetime-edit-hour-field{padding-block:0}::-webkit-datetime-edit-minute-field{padding-block:0}::-webkit-datetime-edit-second-field{padding-block:0}::-webkit-datetime-edit-millisecond-field{padding-block:0}::-webkit-datetime-edit-meridiem-field{padding-block:0}::-webkit-calendar-picker-indicator{line-height:1}:-moz-ui-invalid{box-shadow:none}button,input:where([type=button],[type=reset],[type=submit]){-webkit-appearance:button;appearance:button}::file-selector-button{-webkit-appearance:button;appearance:button}::-webkit-inner-spin-button{height:auto}::-webkit-outer-spin-button{height:auto}[hidden]:where(:not([hidden=until-found])){display:none!important}}@layer components;@layer utilities{.start{inset-inline-start:var(--spacing)}.antialiased{-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}}:root{--ink:#172238;--paper:#f7f5ef;--wash:#e9edf0;--line:#ccd0d2;--muted:#68717c;--red:#963939;--google-blue:#1a73e8;--meta-blue:#0866ff}*{box-sizing:border-box}html{scroll-behavior:smooth}body{background:var(--paper);color:var(--ink);margin:0;font-family:Arial,Helvetica,sans-serif}a{color:inherit;text-decoration:none}button{font:inherit}.case-page{overflow:hidden}.case-header{background:var(--paper);border-bottom:1px solid var(--line);z-index:10;justify-content:space-between;align-items:center;height:72px;padding:0 clamp(20px,4vw,64px);display:flex;position:relative}.case-mark{flex-direction:column;gap:3px;display:flex}.case-mark strong{font-family:Georgia,serif;font-size:16px;font-weight:600}.case-mark small{color:var(--muted);letter-spacing:.12em;text-transform:uppercase;font-size:8px;font-weight:700}.case-nav{gap:28px;display:flex}.case-nav a{color:#505967;letter-spacing:.09em;text-transform:uppercase;font-size:9px;font-weight:700}.case-nav a:hover{color:var(--red)}.header-cta{border:1px solid var(--ink);letter-spacing:.08em;text-transform:uppercase;padding:10px 12px;font-size:9px;font-weight:700}.case-hero{min-height:735px;padding:32px clamp(20px,6.5vw,110px) 55px}.report-meta{border-bottom:1px solid var(--line);color:var(--muted);letter-spacing:.1em;text-transform:uppercase;grid-template-columns:1fr 1fr 1fr;padding-bottom:14px;font-size:8px;font-weight:700;display:grid}.report-meta span:nth-child(2){text-align:center}.report-meta span:last-child{text-align:right}.report-number{color:var(--red);margin:65px 0 22px;font-family:Georgia,serif;font-size:13px;font-style:italic}.case-hero h1{letter-spacing:-.046em;max-width:1140px;margin:0;font-family:Georgia,serif;font-size:clamp(43px,6.2vw,87px);font-weight:500;line-height:1.03}.case-hero h1 i{font-size:.73em;font-weight:400}.abstract-block{border-bottom:1px solid var(--line);border-top:1px solid var(--ink);grid-template-columns:150px 1fr;gap:42px;max-width:950px;margin-top:70px;padding:22px 0;display:grid}.abstract-block span{letter-spacing:.1em;text-transform:uppercase;font-size:9px;font-weight:800}.abstract-block p{margin:0;font-family:Georgia,serif;font-size:16px;line-height:1.62}.report-byline{letter-spacing:.08em;text-transform:uppercase;justify-content:space-between;margin-top:42px;font-size:9px;font-weight:700;display:flex}.report-byline a{border-bottom:1px solid var(--ink);padding-bottom:5px}.scope-banner{background:var(--wash);border-bottom:1px solid var(--line);border-top:1px solid var(--line);grid-template-columns:180px 1fr;align-items:center;gap:40px;padding:23px clamp(20px,6.5vw,110px);display:grid}.scope-banner strong{font-family:Georgia,serif;font-size:14px;font-weight:600}.scope-banner p{max-width:850px;margin:0;font-size:12px;line-height:1.5}.strategy-spine{grid-template-columns:repeat(3,1fr);padding:0 clamp(20px,6.5vw,110px);display:grid}.strategy-spine article{border-bottom:1px solid var(--line);border-right:1px solid var(--line);min-height:155px;padding:24px 20px}.strategy-spine article:first-child{border-left:1px solid var(--line)}.strategy-spine span{color:var(--red);font-size:9px;font-weight:700}.strategy-spine h2{margin:36px 0 8px;font-family:Georgia,serif;font-size:21px;font-weight:500}.strategy-spine p{color:var(--muted);margin:0;font-size:11px;line-height:1.45}.case-section,.convert-intro{padding:105px clamp(20px,6.5vw,110px)}.case-section{border-top:1px solid var(--line)}.section-heading{max-width:980px}.section-index{color:var(--red);margin:0;font-family:Georgia,serif;font-size:11px;font-style:italic}.section-heading h2{letter-spacing:-.043em;margin:22px 0;font-family:Georgia,serif;font-size:clamp(42px,5.4vw,72px);font-weight:500;line-height:1.04}.section-heading h2 em{color:var(--red);font-weight:400}.section-heading>p:last-child{color:var(--muted);max-width:700px;font-family:Georgia,serif;font-size:16px;line-height:1.58}.compact-report-heading h2{font-size:clamp(38px,4.5vw,62px)}.research-summary{border-top:1px solid var(--ink);grid-template-columns:1fr 1fr 1fr;margin-top:58px;display:grid}.research-summary article{border-bottom:1px solid var(--line);border-right:1px solid var(--line);min-height:255px;padding:26px}.research-summary article:first-child{border-left:1px solid var(--line)}.research-summary article>span{color:var(--red);letter-spacing:.08em;text-transform:uppercase;font-size:9px;font-weight:800}.research-summary ul{margin:32px 0 0;padding-left:18px;font-family:Georgia,serif;font-size:14px;line-height:1.65}.research-summary p{margin:32px 0 0;font-family:Georgia,serif;font-size:15px;line-height:1.65}.research-recommendation{background:var(--wash)}.finding-strip{grid-template-columns:repeat(4,1fr);margin-top:32px;display:grid}.finding-strip div{border-left:1px solid var(--line);flex-direction:column;gap:10px;padding:4px 20px;display:flex}.finding-strip b{letter-spacing:.08em;text-transform:uppercase;font-size:9px}.finding-strip span{color:var(--muted);font-size:11px;line-height:1.45}.acquisition-section{background:#f1f3f4}.channel-comparison{grid-template-columns:1fr 1fr;gap:22px;margin-top:60px;display:grid}.channel-comparison>article{border:1px solid var(--line);background:#fff;flex-direction:column;min-height:690px;display:flex;overflow:hidden}.channel-brand{border-bottom:1px solid var(--line);grid-template-columns:45px 1fr;align-items:center;gap:3px;padding:25px;display:grid}.channel-brand>span{grid-row:1/3;justify-content:center;align-items:center;width:38px;height:38px;font-size:25px;font-weight:800;display:flex}.channel-brand h3{letter-spacing:-.03em;margin:0;font-size:24px}.channel-brand small{color:var(--muted);font-size:10px}.google-g{background:conic-gradient(from -45deg,#4285f4 0 25%,#34a853 0 50%,#fbbc05 0 75%,#ea4335 0);color:#fff;border-radius:50%}.meta-channel .channel-brand{background:var(--meta-blue);color:#fff;border:0}.meta-channel .channel-brand small{color:#dce8ff}.meta-m{color:#fff;border:2px solid #fff;border-radius:50%}.channel-comparison dl{margin:0;padding:12px 25px}.channel-comparison dl>div{border-bottom:1px solid #e2e3e4;grid-template-columns:90px 1fr;gap:18px;padding:15px 0;display:grid}.channel-comparison dt{color:var(--muted);letter-spacing:.08em;text-transform:uppercase;font-size:8px;font-weight:800}.channel-comparison dd{margin:0;font-size:12px}.google-search-preview{border:1px solid #dadce0;border-radius:9px;margin:18px 25px;padding:22px}.google-search-preview small{color:#4f555c;font-size:10px}.google-search-preview h4{color:#1a0dab;margin:8px 0;font-size:20px;font-weight:500;line-height:1.3}.google-search-preview p{margin:0;font-size:12px;line-height:1.5}.meta-scenario-grid{grid-template-columns:repeat(3,1fr);gap:8px;margin:18px 25px;display:grid}.meta-scenario-grid>div{background:#111;height:230px;position:relative;overflow:hidden}.meta-scenario-grid img{filter:grayscale(.65);object-fit:cover;width:100%;height:100%}.meta-scenario-grid>div:after{content:"";background:linear-gradient(#0000 35%,#000000d9);position:absolute;inset:0}.meta-scenario-grid span{color:#fff;z-index:2;font-size:10px;font-weight:800;line-height:1.25;position:absolute;bottom:14px;left:12px;right:10px}.channel-comparison footer{background:#f4f5f6;align-items:center;gap:16px;margin-top:auto;padding:17px 25px;display:flex}.channel-comparison footer b{letter-spacing:.08em;text-transform:uppercase;font-size:8px}.channel-comparison footer span{color:var(--muted);font-size:10px}.meta-channel footer{background:#eaf1ff}.figure-caption{border-top:1px solid var(--line);color:var(--muted);margin:22px 0 0;padding-top:12px;font-family:Georgia,serif;font-size:10px;font-style:italic;line-height:1.5}.convert-intro{background:var(--paper);border-top:1px solid var(--line);padding-bottom:70px}.prototype-heading{max-width:1120px}.prototype-heading>p:last-child{max-width:780px}.website-change-flow{grid-template-columns:1fr auto 1fr;align-items:stretch;gap:22px;margin-top:60px;display:grid}.website-change-flow>div{border-top:1px solid var(--ink);flex-direction:column;gap:22px;padding:20px 0;display:flex}.website-change-flow span{color:var(--muted);letter-spacing:.08em;text-transform:uppercase;font-size:8px;font-weight:800}.website-change-flow b{font-family:Georgia,serif;font-size:17px;font-weight:500;line-height:1.45}.website-change-flow i{color:var(--red);align-self:center;font-size:22px;font-style:normal}.prototype-stage{background:#dfe2e4;padding:40px clamp(16px,4vw,62px) 100px}.prototype-frame{background:#0b0b0b;border:1px solid #b7bbbe;max-width:1320px;margin:auto;box-shadow:0 18px 55px #17223821}.prototype-browser-bar{color:#4e555d;background:#eceff1;border-bottom:1px solid #c5c9cc;grid-template-columns:150px 1fr 150px;align-items:center;min-height:42px;padding:0 15px;display:grid}.prototype-browser-bar>span{gap:6px;display:flex}.prototype-browser-bar i{background:#b8bdc0;border-radius:50%;width:8px;height:8px}.prototype-browser-bar b{text-align:center;font-size:9px}.prototype-browser-bar small{text-align:right;text-transform:uppercase;font-size:8px}.prototype-site-nav{color:#fff;background:#0b0b0b;border-bottom:1px solid #333;justify-content:space-between;align-items:center;height:68px;padding:0 34px;display:flex}.prototype-site-nav>div{flex-direction:column;display:flex}.prototype-site-nav strong{letter-spacing:.04em;text-transform:uppercase;font-size:14px}.prototype-site-nav small{color:#777;letter-spacing:.1em;text-transform:uppercase;font-size:8px}.prototype-site-nav>span{color:#aaa;text-transform:uppercase;font-size:9px}.prototype-site-nav>b{color:#aaa;text-transform:uppercase;border:1px solid #555;padding:8px;font-size:8px}.specifier-section{color:#fff;background:#101010;grid-template-columns:.82fr 1.18fr;min-height:780px;display:grid}.specifier-intro{background:linear-gradient(90deg,#000000e6,#00000073),url(/versatop-hero.jpg) 50%/cover;flex-direction:column;justify-content:flex-end;padding:65px 48px;display:flex}.specifier-intro>p{color:#cfd2d4;letter-spacing:.12em;text-transform:uppercase;font-size:9px;font-weight:800}.specifier-intro h2{letter-spacing:-.055em;text-transform:uppercase;margin:18px 0;font-size:clamp(42px,4.8vw,70px);font-weight:900;line-height:.93}.prototype-lede{color:#ccc;max-width:480px;font-size:14px;line-height:1.55}.prototype-note{border-left:2px solid #fff;flex-direction:column;gap:6px;margin-top:32px;padding-left:13px;display:flex}.prototype-note strong{text-transform:uppercase;font-size:9px}.prototype-note span{color:#aaa;font-size:9px}.specifier-shell{color:#101010;background:#fff;min-height:780px;padding:38px}.specifier-progress{grid-template-columns:repeat(4,1fr);gap:7px;display:grid}.specifier-progress span{color:#999;text-transform:uppercase;border-top:2px solid #ddd;padding-top:9px;font-size:8px;font-weight:800}.specifier-progress span.active{color:#111;border-color:#111}.specifier-step{padding:55px 0 38px}.specifier-step>p{color:#888;text-transform:uppercase;font-size:9px;font-weight:800}.specifier-step h3,.spec-result h3{letter-spacing:-.045em;text-transform:uppercase;margin:13px 0 34px;font-size:clamp(30px,3vw,46px);line-height:1}.option-grid{grid-template-columns:1fr 1fr;gap:8px;display:grid}.option-button{color:#111;cursor:pointer;text-align:left;background:#f5f5f3;border:1px solid #d4d4d1;flex-direction:column;gap:8px;min-height:122px;padding:19px;display:flex;position:relative}.option-button:hover,.option-button.selected{border-color:#111}.option-button.selected{color:#fff;background:#111}.option-button strong{text-transform:uppercase;font-size:12px}.option-button>span{color:#727272;font-size:10px;line-height:1.4}.option-button.selected>span{color:#aaa}.mini-layout{width:38px;height:20px;position:absolute;bottom:15px;right:15px}.mini-layout b{background:currentColor;width:28px;height:2px;position:absolute}.mini-layout b:first-child{top:9px;left:0}.mini-corner b:nth-child(2){top:3px;left:14px;transform:rotate(90deg)}.mini-split b:first-child{top:4px}.mini-split b:nth-child(2){bottom:3px;right:0}.mini-complex b:first-child{transform:rotate(25deg)}.mini-complex b:nth-child(2){top:11px;right:0;transform:rotate(-25deg)}.specifier-actions{border-top:1px solid #ddd;justify-content:space-between;padding-top:22px;display:flex}.specifier-actions button,.outline-button,.primary-button,.text-button{cursor:pointer;letter-spacing:.08em;text-transform:uppercase;padding:13px 17px;font-size:9px;font-weight:850}.specifier-actions button{color:#111;background:#fff;border:1px solid #111}.specifier-actions button:last-child,.primary-button{color:#fff;background:#111}.specifier-actions button:disabled{cursor:not-allowed;opacity:.22}.spec-result{padding:20px 0 0}.result-label{color:#777;letter-spacing:.1em;text-transform:uppercase;margin-top:35px;font-size:8px;font-weight:800;display:block}.spec-result>p:not(.section-index):not(.spec-disclaimer){color:#555;font-size:13px;line-height:1.5}.answer-table{border-top:1px solid #ddd;grid-template-columns:1fr 1fr;margin-top:28px;display:grid}.answer-table div{border-bottom:1px solid #ddd;flex-direction:column;gap:8px;padding:16px 0;display:flex}.answer-table div:nth-child(2n){border-left:1px solid #ddd;padding-left:18px}.answer-table span,.spec-findings span{color:#777;text-transform:uppercase;font-size:8px;font-weight:800}.answer-table b{text-transform:uppercase;font-size:10px}.spec-findings{grid-template-columns:1fr 1fr;display:grid}.spec-findings>div{border-bottom:1px solid #ddd;padding:18px 18px 18px 0}.spec-findings>div+div{border-left:1px solid #ddd;padding-left:18px}.spec-findings p{color:#555;font-size:10px;line-height:1.5}.spec-disclaimer{color:#888;font-size:8px;line-height:1.45}.result-actions{flex-wrap:wrap;gap:7px;display:flex}.result-actions button{border:1px solid #111}.text-button,.outline-button{color:#111;background:#fff}.primary-button{margin-left:auto}.handoff-note{background:#f1f1ef;border-left:3px solid #111;margin-top:18px;padding:15px}.handoff-note b{text-transform:uppercase;font-size:9px}.handoff-note p{color:#555;margin-bottom:0;font-size:10px;line-height:1.5}.prototype-footer{color:#777;text-transform:uppercase;background:#0b0b0b;border-top:1px solid #333;justify-content:space-between;padding:17px 34px;font-size:8px;display:flex}.project-takeaway{background:var(--paper);border-top:1px solid var(--line);grid-template-columns:170px 1fr 150px;align-items:start;gap:35px;padding:60px clamp(20px,6.5vw,110px);display:grid}.project-takeaway>span{color:var(--red);font-family:Georgia,serif;font-size:12px;font-style:italic}.project-takeaway p{max-width:720px;margin:0;font-family:Georgia,serif;font-size:19px;line-height:1.5}.project-takeaway a{border-bottom:1px solid var(--ink);text-align:right;text-transform:uppercase;padding-bottom:5px;font-size:9px;font-weight:800}.case-footer{background:var(--paper);border-top:1px solid var(--line);justify-content:space-between;align-items:end;padding:30px clamp(20px,6.5vw,110px);display:flex}.case-footer p{color:var(--muted);margin:0;font-size:8px;line-height:1.55}.case-footer b{color:var(--ink);text-transform:uppercase}@media (max-width:1000px){.case-nav{display:none}.channel-comparison{grid-template-columns:1fr}.channel-comparison>article{min-height:650px}.specifier-section{grid-template-columns:1fr}.specifier-intro{min-height:520px}.specifier-shell{min-height:700px}.prototype-site-nav>span{display:none}.research-summary{grid-template-columns:1fr}.research-summary article{border-left:1px solid var(--line);min-height:0}.finding-strip{grid-template-columns:1fr 1fr;row-gap:28px}.project-takeaway{grid-template-columns:140px 1fr}.project-takeaway a{text-align:left;grid-column:2;width:max-content}}@media (max-width:680px){.case-header{height:65px}.header-cta{font-size:8px}.case-hero{min-height:auto;padding-bottom:50px}.report-meta{grid-template-columns:1fr;gap:8px}.report-meta span:nth-child(2),.report-meta span:last-child{text-align:left}.report-number{margin-top:48px}.case-hero h1{font-size:40px}.abstract-block{grid-template-columns:1fr;gap:14px;margin-top:48px}.abstract-block p{font-size:15px}.scope-banner{grid-template-columns:1fr;gap:12px}.strategy-spine{grid-template-columns:1fr;padding:0 20px}.strategy-spine article,.strategy-spine article:first-child{border-left:1px solid var(--line)}.case-section,.convert-intro{padding-top:75px;padding-bottom:75px}.section-heading h2{font-size:39px}.finding-strip{grid-template-columns:1fr}.channel-comparison>article{min-height:0}.meta-scenario-grid{grid-template-columns:1fr}.meta-scenario-grid>div{height:210px}.website-change-flow{grid-template-columns:1fr}.website-change-flow i{transform:rotate(90deg)}.prototype-stage{padding:20px 10px 65px}.prototype-browser-bar{grid-template-columns:70px 1fr}.prototype-browser-bar small{display:none}.prototype-site-nav{padding:0 18px}.prototype-site-nav>b{display:none}.specifier-intro{min-height:500px;padding:35px 24px}.specifier-intro h2{font-size:42px}.specifier-shell{min-height:0;padding:22px}.specifier-progress span{font-size:0}.specifier-progress span:first-letter{font-size:8px}.option-grid,.answer-table,.spec-findings{grid-template-columns:1fr}.answer-table div:nth-child(2n),.spec-findings>div+div{border-left:0;padding-left:0}.primary-button{width:100%;margin-left:0}.prototype-footer{flex-direction:column;gap:7px;padding:14px 18px}.project-takeaway{grid-template-columns:1fr}.project-takeaway a{grid-column:auto}.case-footer{flex-direction:column;align-items:start;gap:18px}}